The forecast: Digital video viewership passed 3 billion people worldwide in 2020 as growth outpaced pre-pandemic expectations. By year-end 2021, that number will hit 3.26 billion, but growth is expected to slow.
Dive deeper:
- Among the over 3 billion digital video viewers, three out of four internet users and over 40% of the global population now watch streaming or downloaded video at least once per month in some capacity.
- Among all countries we cover, China has the highest digital video viewer share of internet users. That’s not surprising given the high adoption of short-form video sites and the popularity of livestreaming in the country.
- Subscription OTT video service user growth in particular saw a spike in 2020, exceeding 1.5 billion users. This number will pass 2 billion in 2024.
- Share of time spent viewing OTT streaming video is varied across devices, as 73% of viewing worldwide happened on TV screens in Q2 2021.
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