This blog post on social audio was written by AI – learn more about AI blogging for your business.

Everyone has a different idea of what Clubhouse should be and can be. The biggest problem with the company itself is the leadership. 

Alpha Exploration (the company behind Clubhouse) co-founders Paul Davison and Rohan Seth aren’t capable of leading a $4 billion company. They’re not competent leaders, and that’s why Clubhouse is now open to the public but has less engagement than it did a year ago.

But despite their incompetence, Clubhouse is still the industry leader on social audio…for now…

The future is off Clubhouse though, because the platform’s greatest tragedy is the lack of recording. Everyone had a great time on the platform last year, but none of it exists anymore.

Like going through school without a yearbook, the company neglected to document anything. That means the glory days of Clubhouse are long gone. Anyone who wanted to try it has, and most aren’t impressed.

The problem is the community – Clubhouse is the most toxic community online today. Have you seen the constant hate rallies?

People on Clubhouse are no different than they are anywhere else online. There are differences of opinions constantly, but the intimacy of social audio means it hits you a lot harder being involved in them.

And Facebook is different than Clubhouse. 

I used Facebook for over a decade and never once did I have to impress Mark Zuckerberg directly. He never sees my posts, and I’m not making them for him anyway.

Clubhouse is not Facebook – you must directly impress Paul Davison and his inner circle at Alpha Exploration if you want any hope of on-platform success. The CEO and his staff hand selects shows they personally show up to and promote on platform.

Here’s the list of Clubhouse-promoted clubs, which you can find on the app by searching clubs for two periods (..).

Hot on the Mic, Lullaby Club, and The Cotton Club belong to Clubhouse icons Leah Lamarr, Axel Mansoor, and Bomani X, respectively. Each is promoted alongside clubs like Clubhouse HQ (company owned), The Authenticated (part of the Audio Collective they promoted before Creator First), and Other hand-selected clubs and creators.

It’s what creates the cult-like atmosphere, because the company built its own inner circle bubble.

Because of this, everybody else is corrupted and follows the cult leaders. It’s not uncommon to see people pay to get on stages and look popular.

This toxic culture greatly degraded the quality of content.

In its heyday, if you wanted to learn about space, you got on Clubhouse and learned from astronomers, astrophysicists, and astronauts. Having first-hand experience (often immersive) in space means they could give you first-hand knowledge of what they lived through.

These days, the only rooms you’ll see about space are flat earth debates from untrained hillbillies guessing based on Hollywood movies they saw.

As you can imagine, the quality declines immensely when shifting from a trained scientist working for NASA to a guy working at a call center who watched a space movie once.

And that is where Clubhouse dropped the ball that rivals like Spotify Greenroom, Twitter Spaces, and Facebook picked up.

The future of social audio won’t be on Clubhouse – its most popular users are completely unknown off platform.

Take Nait Jones from a16z (the investors of Clubhouse).https://www.hollywoodreporter.com/business/digital/wme-andreessen-horowitz-clubhouse-nait-jones-1234967715/amp/

Nait is one of the top 10 most followed people on Clubhouse, and you’re not the only person who never heard of him. Yet still he signed with one of the biggest talent agencies in the world – WME.

There’s no reason for him to be famous. He provides no insight nor entertainment. He’s not talented. He’s never going to blow your mind with any knowledge. All Nait did was invest in Clubhouse, and they put him on the featured people to follow list, so people followed.

But he does nothing and provides nothing – he’s the epitome of useless Clubhouse influencers. 

You see Tiktok stars and YouTube stars everywhere, but absolutely nobody is a Clubhouse star.

Meanwhile, Twitter is making moves with Spaces. The company has over a decade of tweets and brands/celebrities always had their Twitter profiles built. They don’t have to reinvent the wheel and rebuild on $4 billion Clubhouse when they already have millions of followers on $40 billion Twitter.

Twitter is also moving to create ticketed Spaces, pull big names like Jay-Z, and integrate performance-enhancing features like voice changing and even “costume” changes while on stage. It’s also partnering with leagues like the NFL and making Spaces API more accessible to integrate across the web.

Spaces is already light years ahead of Clubhouse, and I talked to their leadership team directly and personally about their plans outlined above to confirm way back in May.

Reggie Murphy is a nice guy, and speaking to him was much more accessible and worthwhile than anything you’ll get in Paul Davison’s pathetic weekly townhall.

Clubhouse Townhall August 29, 2021https://youtu.be/R2gyrJcWEY8

Davison makes it look like he’s involved in the community through these weekly meetings, but it’s all a farce. 

The Clubhouse townhall is a one-directional monologue that uses exactly zero of the revolutionary Clubhouse features. Why would a brand use Clubhouse to engage with its audience when Clubhouse leadership doesn’t do it?

How can you ask people to do something you don’t?

This is why Clubhouse can’t get sponsors to stick around. This is why Clubhouse is still losing money. This is why nobody bought the company in the first quarter when they shopped it around.

Clubhouse staff built a popular app and failed to support it at every corner. Because of this, everybody left.

Social audio may be the wave of the future, but Clubhouse is too incompetent to be involved. They created a revolution and have no clue how to handle it.