The trick to pitching any publication is to approach an editor with a story that matters to their audience.

I can usually get my foot in the door with my story of being a bank whistleblower, which is published in Forbes.A Bank Whistleblower’s PerspectiveBY BRIAN PENNY — I make a modest living doing what I love these days, and I don’t regret one minute of my whistleblowing experience. I didn’t do it for the money—I did it for a change that still hasn’t happened, despite six years of work.https://www.forbes.com/sites/realspin/2016/10/14/a-bank-whistleblowers-perspective/?sh=2ab73d34d0ff

A quick elevator pitch is all that’s necessary, but you can submit the full story too. Make it substantive and well researched, and try not to be sales. Tell a story, and be familiar with the company’s pitch guidelines.

You can find exact pitch instructions here:Contact InformationHow to contact Forbeshttps://www.forbes.com/contact/#20fd60d47de2

Forbes even has a story (not written by me – I only did the one under my name) about how to pitch to the media.Ways To Successfully Pitch The MediaBeing relevant and brief can go a long way.https://www.google.com/amp/s/www.forbes.com/sites/tomtaulli/2019/08/18/ways-to-successfully-pitch-the-media/amp/

If you really want to increase your chances, hire a company like Influence & Co.Influence & Co. | Content Marketing AgencyInfluence & Co. is a content marketing agency that helps companies achieve measurable results through content.https://www.influenceandco.com

Full disclosure, I worked with this agency as a ghostwriter for about five years. They specialize in content marketing, like magazine articles, blogs, and ebooks.

If you want to get published in Forbes, Entrepreneur, Inc, the Wall Street Journal, or anywhere else, they’re the people who can get it done for you. They have a database of publishing guidelines for everywhere, and they can tell you everyone with an audience like Forbes. They can get your article written to the publication’s exact specifications, and they can pitch and ensure it gets published.

Couldn’t tell you who I’ve written for nor where my stories are published, because of NDAs. What I can tell you is they’re a great company to work with, and they do deliver results.

Another route you can take to get mentioned in Forbes is signing up as a source at Help a Reporter.Help A Reporter130 E. Randolph St. Chicago, IL 60601 info@helpareporter.comhttps://www.helpareporter.com

This service sends emails every weekday morning, afternoon, and evening (East coast time). They’re filled with journalists, bloggers, and others seeking expert sources for upcoming stories.

You will find Forbes among the publications, along with radio, TV, podcast, and other media requests.

This would get your name published as a thought leader without you needing to either write it or pay to have it written.