Typo Today

It seems that Facebook is getting more popular.

In recent years it has grown significantly both in terms of usage and its reach, becoming one of the largest social media sites with millions of users.

Many experts believe that Facebook could be a potential goldmine for law firms with Internet marketing needs, even though the law is definitely not an area of expertise for many lawyers.

This article will mainly focus on the ways through which law firms can make money on Facebook.

First, let it be known that this article is written specifically for those who already manage quite a large Facebook group (5,000+ members).

We won’t discuss how large your target audience is here (that’s a topic for another post), instead we’ll talk about how you can use Facebook to attract new audience members and convert them into paying clients/customers.

You may think that Facebook is an ideal platform for marketing law firms, well it is, BUT it’s also a highly-competitive platform with many law firms competing against each other, and trying to attract new customers whilst maintaining their current clientele.

Therefore, before embarking on any form of Internet marketing strategy, it is crucial to identify your ideal demographic and target audience, and then build an appropriate strategy to attract them.

To do this you need to identify your ideal clients, identify what makes them tick, and target that audience, then build a profile page with relevant information about your firm and a link to your website. Then you can start building your Facebook pages, tag groups, forums and fan pages.

As mentioned above, you will need to identify your ideal demographic, which can be done by conducting research about your target audience and collecting data on where they live, work and socialise.

Then you can start looking at what types of content your target audience will be interested in, whether it be news, reviews, videos or photographs, this will all help you build a profile page around your brand and then start looking at ways in which you can use Facebook to make money.

Facebook is free.

There is no cost to join and the majority of users will never spend a single penny, so the only outlay you will incur is time and effort, and that’s what you should be aiming to do, so why not get started today.

Facebook has recently announced that starting today, all law offices will be able to create Facebook profiles for their lawyers and use the power of the brand to promote themselves and increase their brand awareness among their current customers.