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Typo Today Clubhouse vs Greenroom - Typo Today

Clubhouse vs Greenroom

Brian Penny

Clubhouse vs Greenroom

I’ve been awake the past 24 hours, and it’s been a crazy day. I’m working with a local musician on a theme song for my streams that can be used throughout all channels. And right after I got off yesterday’s stream, I noticed Spotify Greenroom launched.

After spending four months on Clubhouse and a month on Discord Stages, it looks like I’m spending my summer basically living on Greenroom. We already stress tested a lot of things, and both apps are filled with rooms comparing them from every perspective.

We’re going to start trying to track the Clubhouse, Discord, and Greenroom schedules to find interesting content across both. Twitter Spaces are still too difficult to discover.

And although Spotify knows a lot about discovery, don’t forget Clubhouse poached Grey Munford from the company. He could help them unlock some of their content issues, but let’s break down Spotify Technology SA (NYSE:SPOT), the $50 billion company some think could be a Clubhouse killer.

Locker Room

Everyone thinks of Locker Room as sports focused, and it did start that way. But after spending the past 24 hours speaking to their users, it’s clear they already moved away from sports.

It’s a myth to think sports fans are only fans of sports and don’t have other interests. They support shows, culture, music, and so much more. There are mental health support groups, and everyone likes to collaborate. They have everything that Clubhouse was in its heyday.

Whether Clubhouse can return to that heyday with the amount of its userbase that passed through Greenroom and discussed the possible migration on both platforms.

From the Creator First class to the app icons and large-following influencers, everybody at least stopped by. We’re all going to learn to navigate this all together. The reality is each could bring different voices to the same conversations, and each could cater to different subcultures.

Overnight, Locker Room’s culture was transformed by the Clubhouse culture, and together we’re all creating the Spotify Greenroom culture right now.

Pros and Cons of Greenroom Over Clubhouse

The biggest topic of discussion this week is what is different between each of these platforms. I see different paths for creators, listeners, and brands on each of them. And there’s no debate that Greenroom is a direct competitor for Clubhouse in several lanes.

Under the hood, Spotify has a larger staff, more technology, better discoverability, and are much further down the legal rabbit hole of the audio industry.

Greenroom out the gate is already better for podcasters in that you can record rooms and get them emailed to you. You can then upload the file to Anchor.FM to distribute to Spotify, Apple, Google, and other podcast platforms.

But your podcast isn’t the only thing to think about – Spotify spent over $400 million in 2019 buying podcasts. They own Gimlet Media, which does the Reply All podcast, along with Joe Rogen Experience, and this week paid $60 million for Alex Cooper’s Call Her Daddy podcast.

So that means a new lane of “Audio Content Marketing” is emerging for you to prove yourself on Greenroom. Once those podcasts integrate Greenroom into their shows, you can grow your podcast through a guest appearance on them.

That’s the lane Clubhouse doesn’t have that Greenroom does.

Also musicians who already have Spotify contracts can use it the way Clubhouse wanted to be used. They’re incentivized because they can link to YouTube and launch a single and music video to their fans directly through Spotify and YouTube.

It’s a win-win that Clubhouse couldn’t offer.

But Greenroom is still glitchy, there are trolls, and there’s a lot of problemes with it. Jury Duty, Clubhouse Squares, and other Clubhouse shows can’t exist there. You can only have a single moderator, and there are no clubs.

Gems are used to show love to people over following. You don’t have to follow anyone because it doesn’t matter – we’re following the content channels. And those content channels aren’t technically owned by anyone.

Technically gems were used to vet people, but I harvested well over 1000 gems in a day, nearly matching some of the most prolific Locker Room users got in a year or months. Clubhouse culture is colonizing their culture in that we gamified it immediately.

Everyone’s working out which platform to use, and the correct answer is both. I’m no longer on Clubhouse for my own reasons of not wanting to support that company. But I do support social audio and will find a way to support those creators alongside Greenroom creators.

However, I will be exclusively using Greenroom and Discord at this point, so those are the best places to talk to me. I’m already building up my following and having fun meeting the new crowd that wasn’t accessible through Clubhouse discovery.

Although following people no longer controls your content, the same blocking problems are here, and within my first 2 hours on the app, I was already having to block some of the regular characters.

Meanwhile, it’s been great reconnecting with all my Clubhouse fam, and you can always join me on Greenrooms or any other channel.

Today’s Creator First Headlines

Spotify Launches New ‘Billions Club’ Playlist Featuring Billie Eilish, Drake, & More: Exclusive – Billboard

Massachusettes Teen Dies After Attempting Viral Blackout Challenge on TikTok – New York Post

Snapchat Ends ‘Speed Filter’ That Critics Say Encouraged Reckless Driving – NPR

WME Signs Nait Joines, Clubhouse Personality and Andreesen Horowitz Partner – The Hollywood Reporter

Inside the IRL Clubhouse Dinner Party – The Verge

Dionne Warwick was headhunted by Twitter CEO Jack Dorsey – InsideNoVA

Clubhouse Expands Its Creator Accelerator Programme to India – Moneycontrol

TikTok Owner ByteDance’s Revenue Surged 111% in 2020 Records 1.0 Billion Users – CNBC

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