This blog post on social media marketing was written by AI – learn more about AI blogging for your business.

The only way to be truly successful at social media marketing is to be authentic. Companies find different ways to do this on different platforms all the time.

I’ll give you a quick tour of successful strategies I’ve seen across different social platforms. 

Each platform is a different community with different cultures and different paths to success. However, implementing these same proven strategies into your social media Arsenal can really boost results.

Brands with Amazing Social Media Marketing

Facebook – Lularoe

I can’t wait to see Lularich on Amazon Prime. The story of Lularoe is a fun one, and I still have a pair of unicorn leggings that are solid black from the time I consulted with the brand.

What Lularoe did was build a multi-level-marketing (MLM) business on Facebook. It empowered independent sellers to leverage live events and video streaming to create sales parties similar to Tupperware and Candlelight parties of old.

But, like your friends who sell Amway, Herbalife, or any CBD subscription, these sellers ended up with rooms full of unsold merch. The problem was they had people spend $15k on a variety of clothing, and every woman I know was in it for the buttery soft leggings.

However, it did reach an entire generation how to successfully sell on Facebook, and you can learn a lot of social media marketing from their tactics. 

Instagram – Away

Away luggage found success using the legacy form of influencer marketing. When celebrities like Victoria Beckham and Jessica Alba started showing up at airports with Away suitcases, the brand took off.

Paparazzi often stick around airports where there’s a heavy concentration of celebrities. Because celebrities often travel, this increases their chances of bumping into them for photos, videos, and a paycheck from publishers.

The company built a respectable 500k Instagram followers on the back of that success, and that put them into a position to reverse the influencer marketing.

Now they feature content from around the community, a strategy I often use to build branded IG accounts. 

It works because you get your choice of free images to build a gorgeous themed account, while the smaller creators get big exposure on your account. Even at the beginning with 100 followers or less, you can totally convince people to let you repost their IG to yours.

And it becomes a two-way promotion, because featured creators typically promote their work in your account with pride to their followers through stories and in their portfolios.

Twitter – Steak Umm

Steak-umm is not the first thing you may think of for interesting meat brands. The processed meat slices are nothing like a real Philly cheesesteak, and I didn’t even know they still existed until they went viral and made the news.

The people behind the branded Twitter account went on increasingly intense rants at the jump of the pandemic. It really appealed to the anarchistic tendencies in the counter culture, and it got plenty of media attention.

Sometimes people like seeing their favorite brands go crazy, get involved in activism, and more. What they really want is someone to say the things they’re thinking.

You can make a lot of progress as a brand by being zany on Twitter – look at what E Lon Musk and his sciencetology cult did to Dogecoin this year. 

TikTok – Amazon

Amazon has a TON of influencer marketing, affiliate marketing, and content marketing initiatives. The company sponsors posts from influencers on Tiktok to drive a lot of sales.

It’s happy to spend money marketing through this influencers, because it gets hundreds of thousands of views from each one, and they’re much more effective than a commercial or other ad.

Discord – Jack in the Box

Jack in the Box built out a Discord server with over 6,000 people with its summer Comic-Con event featuring a live concert from the Aquabats and some promotional giveaways.

The company ran a public Stage channel, which broadcasts to the entire community. 

It wasn’t as big as Twitch streamers or YouTubers get, but the community is in the works and growing. As more brands focus on Discord (which is also branding itself to scale the community), this could become the next generation of social media.

Clubhouse – The Laugh Factory

Brands still don’t know what to do with Clubhouse, but The Laugh Factory Hollywood crew did. They built the equivalent of a virtual comedy club that gave comedians a way to practice, perform, and go professional.

Having access to these stages was practically an essential service to any professional or amateur comedians when the pandemic hit.

I spent much of this past spring training in stand-up comedy with comedians from all around the country, thanks to this group of comedians.

But it’s not just my personal connection that makes me love what they did so much. The Laugh Factory usually outperforms other comedy clubs when it comes to being on the cutting edge of every social media platform.

It just so happens that the Clubhouse comedy scene was one of the deepest on the platform, and it’s thanks in large part to the work this crew put in for the sake of the art and industry.